Hope you’ve read the first topic about : Facebook Ads Guide 1: Campaigns Structure For Your Online Wholesale Products Website
So if you want to start or already running facebook ads, the above blog will help you to create a proper Facebook Ads Structure for your Wholesale Business/Marketplace Website. Now this blog post will guide you how to set up the facebook ads campaigns with right Facebook Interests Targetings and Ad set settings help you to get maximum results. Our goal is to give you best targeting options for all the audience types available for your business.
Let’s breakdown the campaigns with the understanding of Audiences that are important or required for your business.
Let’s say these are the below listed categories your wholesale marketplace / website sells to your customers:
- Fashion
- Jewellery
- Home Decor
- Home Furniture etc.
Now breakdown the audiences based on market requirement, generally we say the below listed audiences has the highest demand in the current market:
| Retail Owners | |
| Retail Manufacturers | |
| Small Business Owners | |
| Clothing Store | |
| Apparel Store | |
| Retail Suppliers | |
| ecom store owners |
Now once you figured out what are the best audiences listed above are suitable for your business type or the audiences you want to sell your products to…then you can segregate each type of the audience and their concerns or challenges, that will help you to understand your customers better and help you to create better ad copies.
Breaking down the audiences and their issues:
| Audience Type | Challenges Facing |
|---|---|
| Already Selling on Facebook / Instagram / whatsapp | No Platform to sell to the right audiences |
| Fake Sellers / buyers | |
| Payment Issues – No Guarantee | |
| Shipping | |
| Buying Bulk | |
| No Physical Store / Business place to verify ownership | |
| Duplicate products | |
| Selling on Other Business Directories like Indiamart, Trade India etc., | Seller / Buyer Contact options are limited |
| Paid Plans to explore more sellers | |
| Stock Availability Issues | |
| After payment issues | |
| Delivery issues | |
| Additional Delivery payments to third party | |
| People want to start profitable ecommerce store online | Don’t know where to buy raw stock without branding |
| Start Apparel store online | No Buyers list / contact details |
| Shopify/WooCommerce/Magenta/Presta etc., | Limited buyers availability |
| Multiple options for the same product | |
| Fixed price issues form manufacturer | |
| Shipping / Export to other countries | |
| Bulk Product buying optipns | |
| People want to start own Apparel Brand | “ |
| Low cost Clothing Brands | |
| Already Selling on Flipkart & Amazon / Snapdeal | Platform Commissions |
| Huge Competition | |
| Limited Sales | |
| Limited platforms to sell | |
| Not able to contact the Retailers | |
| Bulk selling issues | |
| Stock Update issues | |
| Exporting / Shipping to other countries | |
| No viewability in other countries | |
| Manufacturers not listed anywhere, looking for platforms | Platform Commissions |
| Huge Competition | |
| Limited Sales | |
| Limited platforms to sell | |
| Not able to contact the Retailers | |
| Bulk selling issues | |
| Stock Update issues | |
| Exporting / Shipping to other countries | |
| No viewability in other countries | |
| People want to start a Retail Store | Don’t know where to buy raw stock without branding |
| No Buyers list / contact details | |
| Fixed price issues form manufacturer | |
| Bulk Product buying optipns |
Now once you finalized all the targeting audience types, now you can list down all the top targetings available for your business.
These targetings can be used to create the campaigns for your Wholesale Business / Wholesale online marketplace.
Note: Example Demographics > Work > Employers this represents the path where you can find these targetings
| Export / Import Business |
|---|
| Demographics > Work > Employers |
| Import Export Manager |
| Import-Export Agent |
| Demographics > Work > Job titles |
| Export Manager |
| Exporter |
| Import Export Manager |
| Import-Export Agent |
| Import/Export Specialist |
| Import & Export |
| Export |
| Small Business Owners |
|---|
| Behaviours > Digital activities |
| Small business owners |
| Interests > Additional interests |
| Small Business Owners |
| The Small Business Owner |
| Interests > Business and industry |
| Small business |
| Home Business |
| Retail |
|---|
| Behaviours > Digital activities > Facebook page admins |
| Business Page admins |
| Retail Page admins |
| Retail, Wholesale and Department Store Union |
| Textile manufacturing |
| Garage (clothing retailer) |
| Demographics > Work > Job titles |
| E-Commerce Retailer |
| Argos (retailer) |
| Chico’s (clothing retailer) |
| Jewellery store |
| Outlet store |
| Merchandise |
|---|
| Interests > Additional interests |
| Merchandiser |
| Merchandising |
| Merchant |
| Merchant account provider |
| Merchant services |
| Promotional merchandise |
| Demographics > Work > Job titles |
| Apparel Merchandiser |
| Fashion Merchandiser |
| Retail Merchandiser |
| Store Merchandiser |
| Wholesale |
|---|
| Store Merchandiser |
| Wholesale Manager |
| Wholesaler |
| Wholesale |
| Wholesale dress |
| Lateral Targetings (can be used to run as an experiement with low budgets) |
|---|
| Interests > Additional interests |
| Business-to-business |
| Distribution (business) |
| Drop shipping |
| Multichannel retailing |
| Marketplaces |
|---|
| Interests > Additional interests |
| Alibaba.com |
| DHgate.com |
| IndiaMART |
| Stores Types – Retail Ownership |
|---|
| Interests > Additional interests |
| Outlet store |
| store |
| Department store |
| Interests > Additional interests |
| Easy (store) |
| Discount stores |
| Interests > Additional interests |
| Convenience store |
| Chain store |
| Outlet store |
| Liberty (department store) |
| Toy store |
| Central Department Store |
| Pick n Pay Stores |
| Matahari (department store) |
| Robinson Department Store |
| Jo-Ann Fabric and Craft Stores |
| Century 21 (department store) |
| Coin (department store) |
| Robinsons Department Store |
Now with all these targetings, you can create the ad sets with proper naming it’ll be easy to understand. Showing example for you…
these can be your ideal ad set settings, keep the relevant demographics for your business.
Once you’re done with the creatives and Ad Copies, you can add website URL necessarily an UTM URL, Select the right Pixel associated with the website.
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