If you’re established any business or planning to establish any type of business like B2B, B2C, D2C or e-Commerce or any type, online marketing is the most useful technique to get better brand awareness from all your relevant and potential customers. Let’s get started.
Online Marketing Is An Investment
I worked with a restaurant in the past to create their website and help their local marketing strategy. They also had a professional photographer who took pictures of the food and the restaurant. I was able to show people exactly what to expect when you visit the restaurant and keep an up to date menu online. In addition, they learned how to post their daily specials and pictures of their meals on social media networks like Facebook and Instagram. It might have been an upfront cost for the restaurant, but it is still successful today and once the restaurant had a strong presence online, it was able to gain more customers and ultimately more overall orders per day.
You need to understand that Online Marketing will require an investment of either time or money. If you aren’t sure what to do, try to find a highly rated marketing agency and start building your online presence.
How to get Started With Online Marketing?
WordPress Website:
Never worry if you don’t have any website. Every Hosting provider these days giving wordpress hosting as an additional service otherwise you can opt for WordPress hosting from their website itself.
Our preferred choice is WordPress because you can easily install a theme, install plugins, and accomplish anything you want on your website at a low cost. You can start by getting hosting at Bluehost or Hostgator for a low cost, and then you can easily register your domain and install WordPress.
Google Analytics:
We love using Google Analytics on our websites so we can learn exactly what is happening on our website. Google Analytics will give you real-time visitor data, audience information, acquisition data, and conversion tracking. You can learn about your website visitors, who they are, where they are from, and what their interests are. By using Google Analytics data to your advantage, you can grow your audience faster and improve the User Experience on your website.
Go to Google.com/Analytics/ to easily install Google Analytics for your website.
Google Search Console:
Google Search Console will help you monitor your website in Google search results. You can view how many clicks you are driving from organic Google searches and connect that data with Google Analytics. Whether you have a website or a local business, Search Console can help you find the top keywords so you can grow your business. Go to Google.com/Webmasters/ to easily install Google Search Console for
your website.
Google My Business:
Your Google Business page is vital, especially if you own a local business. You can put your services, hours, address, information, photos, phone number, and more. In addition, customers will leave reviews and you can gain additional business by having a strong Google Business profile. People are constantly searching for local businesses and restaurants, so your Google Business Profile is vital. You can even add posts to show visitors and respond to reviews to manage any customer service problems.
Go to Google.com/Business/ to manage your Google Business page.
Find more information on Editing your business information on Google My Business Profile
- Edit your Business Profile on Google
- What happens to your edits
- Add or edit your business address
- Service-area & hybrid businesses
- Set Special hours
- Choose a business category
- Accessibility attributes
- Add or edit attributes
- Manage your Business Profile directly on Google
- About More hours
Social Media Profiles:
The top Social Media channels are Facebook, YouTube, Instagram, Twitter, Reddit, Pinterest, LinkedIn, and SnapChat. The mistake many marketers and business owners make is trying to use all of them without any support staff. I would highly recommend taking a look at Facebook, Instagram, YouTube, Pinterest, LinkedIn, and Twitter. If you aren’t positive, see what your competitors are using, because it depends on your business type. For the best results, choose 3-4 networks that work best for your business and stay active on them to build an audience.
SEO and Local SEO (If Applicable):
Search Engine Optimization is difficult for beginners, but it is the best way to reach potential customers. Whether someone is searching for local restaurants, wedding venues, or new shoes, SEO will help drive traffic to your business and traffic to your store. You want to rank high in search engines so people can easily find your products and services, contact you, purchase from your website, or visit your store. Regardless of your goal, spending time and money on SEO will deliver the best results in the long run.
How to generate customers online for your business?
Most consumers are finding new companies by searching online when they purchase products and services. When I visit a new city, I search Google, TripAdvisor, and Yelp for restaurants in those cities. When I’m looking for an electrician, I search Google to find the top rated electricians near me. When I’m looking for a new bedding set, I might search Google or Amazon to find ideas. YOU NEED TO HAVE YOUR BUSINESS LISTED WHEN PEOPLE SEARCH FOR PRODUCTS/SERVICES THAT YOU OFFER!
Start With Google Keyword Planner:
You want to start by trying to rank high in Google. You can use a tool like the Google Keyword Planner or a tool like UberSuggest to find the keywords that people search to find a business like yours. Whether you own a BBQ Restaurant in Charlotte, NC or you are selling Beach Decor in the United States, keyword research will help you learn more about how to optimize your website.
Hire a Search Engine Optimization agency or an SEO professional to optimize your website for search engines.
Understand Your Competitors Strategy:
There are plenty of competitive analysis tools, but the best strategy is to understand what your competitors are doing. You can use competitive analysis tools like SEMRush, SpyFu, BuzzSumo, and/or Social Blade. You should know what social media channels your competitors are using and what search engines they are optimizing for. For example, if you are in the travel industry, websites like TripAdvisor and Yelp play a huge role for getting more customers. If you are in home decor, websites like Pinterest and Houzz can help you gain more customers.
Know Your Target Audience:
I can’t say this enough: knowing your target audience is vital. Most 18-25 year old’s are not walking into upscale home decor stores. Most 65+ year old’s are not buying power tools. If you understand your target audience and who actually purchases products and services from you, you can gear your content and online marketing strategy to your target audience. Tools like Google Analytics can help you understand your audience demographics and interests with ease. You can use that information to gain even more customers.
Create Helpful Content For Your Customers:
One of the main things I learned from creating YouTube videos is that it generates a lot of Marketing leads for my business. A business owner would rather focus on their strengths than learning Google Ads, so they contact PPC Agencies for help. Creating content will drive more customers to your business and help grow their trust.
If you’re a pool supplies company, you can create helpful videos for installing pool supplies. If you’re a jewelry company, you can write articles about the different types of jewelry, metals, and popular trends. If you’re a tax preparation company, you can write articles about different tax laws. If you are a yoga instructor, you can create yoga videos and helpful yoga-related content. Regardless of your industry, you can create content that helps drive people to your business and encourages them to purchase your products or services.
Work With Artists, Designers, and/or Photographers
If your brand needs a face lift, if you need professional photos, if you need graphics designed, work with a professional designer. They are great at what they do and people don’t use them enough. If you are not a logo designer, don’t try to design your own logo. If you’re trying to show potential customers anything about your business, use a professional photographer.
Email Marketing:
You can use a service like MailChimp to build an email list and send them messages. Whether you own a liquor store and you want to let people know about tastings and new products or you sell sports equipment on your Ecommerce website, Email Marketing can help you engage your current customers. I have an email list with PPC Agencies (You are likely on it if you are reading this book) and I can send out messages when I create new content to people who I know are interested in my content.
How to get better Buisness Branding with Paid Advertising?
Getting Started With Paid Advertising:
If you don’t know where to start, your best bet is to hire a Digital Marketing Agency or Paid Advertising Agency to help. They have professionals that will make the investment worthwhile in the long run. Otherwise, the tutorials on our YouTube channel should help cover the basics.
Google Ads:
Google Ads has been the best platform for about 15 years. People have always went to Google to find the information they are looking for. You can target keywords that are valuable to your business and drive new customers. There are many advanced tactics as well to track conversions like leads or sales. You can also use audience targeting to reach people who were past customers or who showed interest in your products or services. In addition, you can run Google Display ads through Google AdWords targeting the Google Display Network, which reaches about 90% of the entire internet.
Bing Ads:
Bing Ads is very similar to Google Ads except your ads run on Bing and Yahoo instead of Google. You can actually run identical campaigns in Google Ads and Bing Ads targeting the same exact keywords, running the same exact ads, and driving traffic to the same landing pages. Bing Ads is a great PPC Advertising channel that not enough people take advantage of.
Facebook Ads:
Facebook Ads can be used for every type of business, whether you are a local company trying to reach people in your local market or a large Ecommerce website. There are plenty of different ad types and campaign goals, so you can run different types of ads to accomplish any goal.
Pinterest Ads:
Pinterest ads are not used enough by people and they work great if you are trying to appeal to people interested in crafts, recipes, DIY, home and garden, health, and more. You can also run business related ads because more and more people are using Pinterest in a wide variety of niche markets.
Instagram Ads:
Instagram is another social channel where you can run social ads. You have different advertising options in addition to all of the incredible Facebook ad targeting. Instagram ads are a great way to reach your audience, increase video views, promote content, and drive sales.
YouTube Ads:
YouTube ads can work for any marketing objective. Do you have a new product or service you want to promote? Do you want to drive leads to your business? Do you want to promote your software product? Regardless of your product or service, a targeted YouTube advertising campaign can certainly drive results for your business.
LinkedIn Ads:
Last but not least, LinkedIn Ads give you access to business professionals and people looking to make professional connections. You can run your ad to marketing professionals and promote something like a free eBook or video series.
In Summary:
Create a website, create content on your website, solve your customers problems with your content, know your target audience, learn search engine optimization, copy your competitors, use social media channels and optimize for the search engines where they search, give your customers a great online/offline user experience, and use paid advertising to reach new customers. Online marketing can seem complex, but it’s a requirement in 2022 and beyond if you want to grow your business.