Nowadays, the business strategies for the new budding organizations entirely depend on innovative marketing ideas for small business in 2022. As the marketplaces tend to change their nature due to the customers’ changing needs, the marketing tactics also need to be updated to cope with the latest trends.
Doing marketing in the traditional way limits you from reaching out to better prospects and conversion rates. And thus, it is essential to keep trying new marketing ideas and strategies so that you never set back in the competition.
So, here we are going to talk about the 5 best marketing ideas that any small business can opt for to stay on the verge of profit in 2021.
Top 5 Marketing Ideas for Small Business in 2022
- Consider Adding Live Chat to Your Website
Your small business needs proper backup by implementing smart marketing ideas and brilliant marketing strategies. If you want to give a robust user experience, then you need to ensure 24×7 customer service.
But as a small business owner, it’ll be quite difficult for you to hire professionals for 24×7 monitoring of your customers’ problems. So, opt for enabling the live chat option on your website to converse with your customers efficiently so that they can have a satisfactory answer to their doubts all the time.
According to Inc, 51% of consumers say that a business needs to be available 24×7. Hence, live chat sessions are required to keep the service live all the time so that customers and clients can easily avail themselves as per their requirements.
Besides, reports also say that at least 92% of customers feel much satisfied with live chat as they can easily access a straightforward chat session with automated functionalities. A minimum of 51% of customers prefers having a live chat for various multitasking purposes. In comparison, 21% of customers intend to do a live chat to opt for shopping while working easily.
The live chat functionality also works as an excellent tool for sales, which can effectively increase the rate of visitors to your website with plenty of valuable leads. However, you can serve the best to your customers only if there’s a real human behind the chat support instead of a robot.
- Video is a Better Way to Stay Connected
Creating a video for your marketing strategy helps you have better connectivity with your customers and is undoubtedly one of the most innovative marketing ideas for small businesses. Now, it is quite expensive for a small business to arrange for a professional set-up to make a video.
However, don’t worry; your smartphone’s HD camera will do the job at ease. Spread videos over social media to implement marketing in the best way.
You can easily opt for using Facebook Live or stream a video based on certain short Q&A and arrange it for your clients and colleagues. It would be better to ask your network beforehand what questions they will prefer to be answered and then let them know when they can watch you in real-time.
Every day at least 5 million videos get watched on YouTube, with an average viewing session of 40 minutes each day. Live videos are currently very much popular on other platforms too, like Instagram, Facebook, etc. These live sessions come with an engagement rate of 4.3%, which is much better than 2.2% of non-live videos.
But in whichever way and on whatever social media platform you may want to distribute your videos, always ensure the authenticity of those videos, along with high-quality content.
- Be Discoverable in the Popular Directories
To stand out in the growing competition, you need to ensure that you are easily found. Not only in the first-page ranking on Google, but also spread out your presence in the voice assistants, map apps, review sites, and event directories.
Consumers are everywhere, and everyone is looking for the most efficient solution for their problems. So, be the one to give them a way out.
Various popular directories like Yelp, Social media, Map Apps, Voice assistants, Events directories, and review sites work as good places for bringing up different business leads. If your business is not getting listed on various useful directories or in case your information is incomplete and wrong, then there are high chances of missing out on potential opportunities of reaching out to more audience base.
Thus, make sure all your personal details are updated in all places, not only on Google and social media but also on other search engines and platforms. It will help you stay ahead with your outreach all the time in every essential and popular area.
- Opt for Automating Those Channels, Which are Important
Automation is the best way to ease out marketing. It helps you to have better flexibility with your small business and offers you an efficient tool for acquisition and leveraging your business.
Automating the email marketing, social sharing with Social Media Scheduling and Management Tools, and quality content reduces your responsibility of doing a heap of work and also keeps you updated with your marketing to reach out to a large audience base. Automation of emails will also notify you of who are your interested and validated leads so that you can continue conversing with them and facilitate them with your service offerings.
Thus, this method is not only time-saving for your business but also adds more efficiency to your marketing strategy. Also, automation serves to be a powerful tool for researching, writing, and content designing if you are working on heavier platforms.
5. Take Proper Care of Your Clients
Clients are the most important resource of your marketing. Whether it is your past clients or a bunch of new clients, take care of them properly. Both of them can facilitate you with many other potential leads, which can essentially help you grow your business.
Not only for increasing your revenue, but clients are also a good source of referrals and reviews that helps you to scale your business. A referral of your current or past client serves to be a valuable lead, and positive reviews from them drastically help in building a top-notch reputation for your company.
So, instead of spending much time and a hefty budget for customer acquisition, focus on retaining your existing clients. It will help in keeping your marketing strategy one step ahead and ensure the essential growth of your brand.
6. Create Your Profile on Google My Business Account:
If you’re a local business, and want to be appeared in google for all your service offerings, then a Google Business Profile is a must and should and Google My Business has become one of the most effective free business listing service and the prominent way to market your business. This free business listing allows you to add your services and products . When Users/Your Customers searching for any product or service relevant to your business, Google helps you to show up your business on Google Maps, the local or the maps section of Google Search you can even select the maps via search navigation bar, or from the right-side Knowledge Panel.
This is an example of a GMB Profile that is shown up when I searched for “FRESH DRY CLEANING” from my location on Google Maps.
But there are some easy and genuine methods that will help your Business Profile to show up in higher rank on Google Maps or local results. For that you need to optimize your Business Profile with right keywords, Products and Services. You need to define the services you offer at your store. For every search, Google will show the results which has maximum relevant information on their business profile. The most important thing is that you need to have verified ownership of your business—which is done through your Google My Business account.
7. Create Blogs, Videos and Infographics on your Business Products and Services
Blogs:
Get started with useful contents for the customers. Those should be highly informative. You can talk about your company products and service offerings, at the same time, give them useful insights and information on current industry issues, problems, resolutions, market trends, latest technical trends, customer behavior patterns etc., This way you can make the customer knowledgeable and the audience has huge scope to understand your business in deep.
For example, DEVUDU’s blog has many of articles on starting, growing, and managing one’s small business, making it a learning place or knowledge hub for many entrepreneurs.
Infographics:
If you’re considering to give some insights on Industry to all your customers, then all this data talk, can be represented in the infographics which are super-powerful marketing tools and trending from past 5 years — and relatively easy and inexpensive to make. You can check some of the sites like Canva.com, Venngage.com, Piktochart.com etc., help you to create infographics in no time.
Infographics – the terms itself defines that has graphical content and visually it is easy to understand, which is why many people love to read and share them. You can use some of the best online resources right in your browser, such as Visme—you can just login and start creating the infographics. There’s no software or design skills required.
If you find you don’t have time or your team is very small to manage all your creative works, you can also hire and pay for a freelance designer to create the best quality of infographics for you—this is relatively less expensive for small businesses because you’re just going to pay for the infographics designed.
Video Marketing:
With Video Marketing is growing and the best Videos Channel in the world – YouTube is growing to be the second-biggest search engine in the United States i.e., second to Google. You should consider that your brand presence on YouTube is a must and also it is very great, cost-effective channel to promote your brand. This one of the top Marketing idea for small business.
You might have come across 1 minute short videos on marketing stuff or any explanatory videos on Instagram these days. This will generate an instant interest and you can give useful information in a short-but-sweet video that explains what your business does. You could dive deep into a particular topic that relates to your business or products or services or even current industry trends. Your prospective or potential customers might be actively searching for how-to videos. This definitely gives you an opportunity to catch their attention. You can use just smartphone to shoot your videos.
If you’re willing to invest in Video Marketing as a marketing idea for your small business, be sure to read up on Video Marketing Ideas, strategies and Guidelines for YouTube Video Marketing, so the work you’re doing pays off.
8. Post Engaging Content on Social Media
Interacting with people and customers is what the business needs to grow itself. Now a days, increasing social media engagement, sharing useful content and information across your customers and building a productive/useful community with your customers online is free. This is one of the most effective ways to grow your small business while promoting, expressing your brand’s personality, showing your business identity and building trust with your existing or prospective customers or audience.
Create business accounts with all necessary information on the big social media platforms like Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest, Quora and more. This is something you should do if your business is into B2C and especially the audience is active anytime. For example, if you’re a restaurant business owner, you can promote your business on Facebook and Instagram and even on YouTube with latest dishes, offers and Recipes etc., to engage with the audience 24/7.
How you can promote your business on Social Media?
- Promote your articles / contents about your business or useful blog posts, which drive traffic to your website.
- Directly communicate with your followers to resolve their queries and express your branding.
- Running Quizzes, Polls, Comment Your Favourite….kinda posts always engaging.
- Don’t write too much of content. If possible create useful and simple infographics to create quick and informational posts that are easier to understand and engage with the post within seconds.
Additionally, make sure you are regularly active on all the social media profiles related to your business. Think about: consistency, community and collaboration.
Conclusion
Though marketing is the best way to ensure your small business’s growth in 2022, sticking to the traditional methods may not be that convenient. So, focus on the new marketing ideas 2022 to achieve better leads and higher revenue. You may easily opt for the marketing tactics mentioned above to take your small business to a new level and accomplish ultimate success.